Roger Hatchuel Academy

The Roger Hatchuel Academy is a high profile one week course held during the Cannes Lions International Festival of Creativity. It is attended by international students studying advertising, marketing or related fields. The programme is made up of seminars, screenings and workshops. It is anchored by some of the leading lights in international advertising. Participants are able to network with their peers from other countries. At the end of the programme, they receive a certificate during a graduation ceremony that is of international value.  Since 2010, Draft FCB has also created internship opportunities for participants at Draft FCB offices around the world. Participants of the Roger Hatchuel  Academy should be students who have the intention of working in the marketing communication industry in future. Since 2009, Chini Productions have been organizing sessions where students are taught by senior practitioners from the Nigerian industry. The idea is to ensure that everybody benefits even if they don’t get selected to participate in France. After the short training programme, a test is administered by the Advertising Practitioners’ Council of Nigeria, APCON, based on the programme content and their general knowledge of marketing communications, to select the best student, who will have the opportunity of representing Nigeria at the main Roger Hatchuel Academy in Cannes, France. All participants will receive a certificate of participation. Participants should be students of at least 18 years. In 2008, Opeyemi Adeniran of the Mass Communications Department, University of Lagos won the local competition to represent Nigeria at the Roger Hatchuel Academy in Cannes. However, due to visa issues she was unable to travel that year and had to join the 2009 session.   Oluwaseyi Ogundoro of  School of Journalism, Lagos State University won the 2009 competition in Nigeria and represented Nigeria in France. In 2010 Emmanuel Eferobor of the Mass Communications Department, University of Lagos, won the local competition and represented Nigeria at the programme in France.       In 2011, the Mass Communications Department of the University of Lagos once again produced another winner, Jesudemilade Oresanya, who also represented Nigeria in Cannes.   In 2012, the quiz will test the students’ general knowledge of advertising, English language, aptitude and more importantly creative ability.   The winner will enjoy an all-expense paid trip to France plus $500 pocket money courtesy of APCON. Runners up will also win attractive prizes.  All participants will receive certificates.